Prime Path acquires and routes the lead flow. You choose where you are licensed, when intake is active, and whether delivery goes directly to you or through your agency team.
<5s
Average CRM handoff
From assignment to signed POST delivery
50
State controls
Licensed territory coverage you can tune in Settings
$0
Monthly platform fee
Buy lead packages only
The point of this platform is not to give you more operational chores. It is to make lead buying predictable, territory-aware, and CRM-ready from the first day.
Why buyers switch
No need to run Meta or Google campaigns yourself.
No spreadsheet routing or manual lead forwarding.
No guessing whether a lead will land in the right CRM destination.
Buy your lead balance
Start with a smaller package to test a market or load up a monthly buying rhythm for a full team. Remaining balance stays available until it is used for delivered leads.
Set your delivery rules
Your Settings decide where leads can land. Turn intake on or off instantly, set licensed states, and keep agency routing pointed at ready agents only.
Work leads in your CRM
Prime Path posts a signed payload to your webhook destination within seconds, so your team can call fast without managing ad campaigns or hand-entering data.
Your account setup is where the platform becomes useful. Licensed states, accepted categories, intake status, and CRM mapping all shape how new leads move.
Delivery settings
What a buyer can configure immediately
Territory match
Licensed states
FL, TX, GA, NC, SC
Product match
Accepted categories
Mortgage Protection, Life
Instant control
Delivery status
Pause or resume intake with one toggle
Operational fit
Timezone and contact
Keep rep context and response windows clean
CRM mapping
Test the destination before the next lead lands.
Payload preview
{
"full_name": "Melissa Grant",
"region": "FL",
"lead_category": "mortgage_protection",
"lead_status": "new"
}Keep your buying balance intact while you slow down, train a rep, or switch states.
Territory mismatches stay out of your queue, which keeps the platform usable at scale.
Map your destination once, preview the payload, and keep delivery receipts visible from the workspace.
Agency owners can keep one buying balance and route leads only to agents who are ready for them.
Prime Path handles acquisition, lead routing, and delivery mechanics so you can spend your time on follow-up instead of ad accounts and spreadsheets.
Buy the volume you need without a monthly platform subscription.
Work only the states and lead types that match your license and appetite.
Keep CRM delivery, notes, and status changes tied to one workspace.
Agency owners keep buying and distribution centralized while agents still receive leads according to readiness, territory, and CRM destination.
Route one package balance across multiple agents.
Pause specific reps without shutting down the entire agency.
Keep team delivery visible without manual reassignment work.
Prime Path pricing is package-based. Exact rates stay live on the Pricing page and in checkout, while the home page keeps the decision focused on how much lead flow you want to buy.
Starter
10 leads
Validate one market or one workflow change.
Momentum
50 leads
Keep a single producer or a small pod consistently fed.
Most popular
100 leads
Best fit for weekly buying rhythm and faster feedback loops.
Agency
500 leads
Good operating range for teams rotating leads across agents.
Scale
1,000 leads
Built for larger books, multiple territories, and heavier call volume.
Create an account, configure your delivery settings, choose a package, and let Prime Path push new leads where your team already works.
No credit card required to create an account. Package buying happens when you are ready.